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Old 03-06-2008, 02:22 AM   #1
Alucard
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Starcraft II to Lead Way for In-game Advertising

OH DEAR


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According to next-gen.biz Bobby Kotick, chairman and CEO of Activision, soon to be Activision Blizzard, recently said that the company will be trying to maximize revenues out of the highly anticipated StarCraft II. To do this, Kotick asserts a new business model for the franchise, which could potentially include in-game advertising.

Kotick admitted that in-game advertising hasn't really "been something that has moved the dial for anybody in the videogame industry," but he sees the incredible potential for it to be implemented into StarCraft II, so much so that it can't be ignored.

"[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future," said Kotick.
http://au.pc.ign.com/articles/857/857150p1.html
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Old 03-06-2008, 02:31 AM   #2
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Ingame advertising will suck. Starcraft is based on the future. Having present day ads will remove you from the immersion of the game. I know SC isn't a full immersion game, but still....

If it's just in battle.net or whatever, then I don't care.
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Old 03-06-2008, 02:33 AM   #3
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Just what we need - exterminating that Zerg scum in a science fiction universe while viewing Coke advertisements! Nothing could really kill immersion more (edit: you beat me to it, DS).

I can only hope they disregard the idea - or the community vehemently expresses their opposition to it.
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Old 03-06-2008, 08:06 AM   #4
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That΄s what happens when a dev like Blizzard merges with a publisher like Activision.
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Old 03-06-2008, 08:23 AM   #5
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No, this will likely only be on the battle.net game selection screens.

Don't worry, you won't see any Coke ads in-game.
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Old 03-07-2008, 02:18 AM   #6
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"We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads."
You can stop sacrificing goats now.
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Old 03-07-2008, 05:55 AM   #7
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The idea of brokering peace between the Pepsi nebula and the Doritos invaders so everyone can have a snack is an intriguing one. Guess video games just arn't there yet.
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Old 03-07-2008, 01:39 PM   #8
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aww I was hoping for a zergling to have a t-shirt for Vonage on itself.
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Old 03-07-2008, 02:48 PM   #9
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In Rainbow 6: Vegas there are billboards in game for Axe Body Spray. Definetly not a good thing.
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Old 03-07-2008, 04:33 PM   #10
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Quote:
Originally Posted by Chronos View Post
In Rainbow 6: Vegas there are billboards in game for Axe Body Spray. Definetly not a good thing.
Why isn't that a good thing?
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Old 03-07-2008, 09:49 PM   #11
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You can always pretend that those companies that are advertised lasted all those years in the future. In a way, its kinda adding more immersion instead of made up company advertisements in the background.
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Old 03-07-2008, 09:53 PM   #12
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Why isn't that a good thing?
Your telling me, I want to have women drawn to me like magnets too. Commercials NEVER lie
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Old 03-07-2008, 10:11 PM   #13
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You can stop sacrificing goats now.
well I guess I called that one.
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Old 03-07-2008, 10:14 PM   #14
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Quote:
Originally Posted by Drunken Savior View Post
Why isn't that a good thing?
Quote:
Ingame advertising will suck. Starcraft is based on the future. Having present day ads will remove you from the immersion of the game. I know SC isn't a full immersion game, but still....

If it's just in battle.net or whatever, then I don't care.
Um, ok?
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Old 03-07-2008, 10:20 PM   #15
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I never said that I'm against in-game advertising in general. There's a reason why it would remove the immersion in SC II and not in a game based on the superficial capitalistic city like Las Vegas where you are literally bombarded with advertisements at every inch.
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