Starcraft II to Lead Way for In-game Advertising

Alucard · 03-06-2008, 02:22 AM

OH DEAR

Quote:

According to next-gen.biz Bobby Kotick, chairman and CEO of Activision, soon to be Activision Blizzard, recently said that the company will be trying to maximize revenues out of the highly anticipated StarCraft II. To do this, Kotick asserts a new business model for the franchise, which could potentially include in-game advertising.

Kotick admitted that in-game advertising hasn't really "been something that has moved the dial for anybody in the videogame industry," but he sees the incredible potential for it to be implemented into StarCraft II, so much so that it can't be ignored.

"[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future," said Kotick.

http://au.pc.ign.com/articles/857/857150p1.html

Drunken Savior · 03-06-2008, 02:31 AM

Ingame advertising will suck. Starcraft is based on the future. Having present day ads will remove you from the immersion of the game. I know SC isn't a full immersion game, but still....

If it's just in battle.net or whatever, then I don't care.

flowForth · 03-06-2008, 02:33 AM

Just what we need - exterminating that Zerg scum in a science fiction universe while viewing Coke advertisements! Nothing could really kill immersion more (edit: you beat me to it, DS).

I can only hope they disregard the idea - or the community vehemently expresses their opposition to it.

memory to zack · 03-06-2008, 08:06 AM

That´s what happens when a dev like Blizzard merges with a publisher like Activision.

Alexander · 03-06-2008, 08:23 AM

No, this will likely only be on the battle.net game selection screens.

Don't worry, you won't see any Coke ads in-game.

Alucard · 03-07-2008, 02:18 AM

Quote:

"We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads."

You can stop sacrificing goats now.

BlindMaphisto · 03-07-2008, 05:55 AM

The idea of brokering peace between the Pepsi nebula and the Doritos invaders so everyone can have a snack is an intriguing one. Guess video games just arn't there yet.

spider-prime · 03-07-2008, 01:39 PM

aww I was hoping for a zergling to have a t-shirt for Vonage on itself.

Chronos · 03-07-2008, 02:48 PM

In Rainbow 6: Vegas there are billboards in game for Axe Body Spray. Definetly not a good thing.

Drunken Savior · 03-07-2008, 04:33 PM

Quote:

Originally Posted by Chronos

In Rainbow 6: Vegas there are billboards in game for Axe Body Spray. Definetly not a good thing.

Why isn't that a good thing?

Subway · 03-07-2008, 09:49 PM

You can always pretend that those companies that are advertised lasted all those years in the future. In a way, its kinda adding more immersion instead of made up company advertisements in the background.

Seraph · 03-07-2008, 09:53 PM

Quote:

Originally Posted by Drunken Savior

Why isn't that a good thing?

Your telling me, I want to have women drawn to me like magnets too. Commercials NEVER lie

Alexander · 03-07-2008, 10:11 PM

Quote:

Originally Posted by Alucard

You can stop sacrificing goats now.

well I guess I called that one.

Chronos · 03-07-2008, 10:14 PM

Quote:

Originally Posted by Drunken Savior

Why isn't that a good thing?

Quote:

Ingame advertising will suck. Starcraft is based on the future. Having present day ads will remove you from the immersion of the game. I know SC isn't a full immersion game, but still....

If it's just in battle.net or whatever, then I don't care.

Um, ok?

Drunken Savior · 03-07-2008, 10:20 PM

I never said that I'm against in-game advertising in general. There's a reason why it would remove the immersion in SC II and not in a game based on the superficial capitalistic city like Las Vegas where you are literally bombarded with advertisements at every inch.

03-06-2008, 02:31 AM	#2
Drunken Savior Mahjikbahks is dying. Join Date: Sep 2002 Posts: 17,422	Ingame advertising will suck. Starcraft is based on the future. Having present day ads will remove you from the immersion of the game. I know SC isn't a full immersion game, but still.... If it's just in battle.net or whatever, then I don't care. __________________ Steam ID: drunkensavior Windows Live: Jefferson1776 Games I'm hyped for Transistor, DayZ (Standalone), The Last of Us

03-06-2008, 02:33 AM	#3
flowForth Programmer Join Date: Dec 2005 Location: Australia Posts: 456	Just what we need - exterminating that Zerg scum in a science fiction universe while viewing Coke advertisements! Nothing could really kill immersion more (edit: you beat me to it, DS). I can only hope they disregard the idea - or the community vehemently expresses their opposition to it. __________________ "A lie travels half-way around the world while the truth is still putting on its boots." -Mark Twain Last edited by flowForth; 03-06-2008 at 02:48 AM. Reason: "while while"!

03-07-2008, 05:55 AM	#7
BlindMaphisto DANGER-HUMAN Join Date: Mar 2004 Location: North Kakalaka Posts: 3,745	The idea of brokering peace between the Pepsi nebula and the Doritos invaders so everyone can have a snack is an intriguing one. Guess video games just arn't there yet. __________________ "I had a perfect nightmare on a starry torrid sea, I am cast in prison by a crippled demon's plea, The demon has three faces all are laughing down at me, The Banker with his filthy lucre sets the game astride, The General with raging might lets forth a battle cry, The Judge locks now the metal tomb where I am meant to die, But vengeance is a brutal beast not held by any cell, My wit is steeled my blade is wet so sound the reapers bell, Banker, Judge and General you all shall burn in hell."

03-07-2008, 01:39 PM	#8
spider-prime NOW IN CINEMAPHONIC QUADROVISION! Join Date: Aug 2003 Location: I hated going to weddings cause all the grandmas would poke me saying "you're next, you're next". They stopped saying that when I did it to them at Funerals. Posts: 20,405	aww I was hoping for a zergling to have a t-shirt for Vonage on itself. __________________ Join the Spider-Prime and His Amazing Friends Steam group!

03-07-2008, 10:20 PM	#15
Drunken Savior Mahjikbahks is dying. Join Date: Sep 2002 Posts: 17,422	I never said that I'm against in-game advertising in general. There's a reason why it would remove the immersion in SC II and not in a game based on the superficial capitalistic city like Las Vegas where you are literally bombarded with advertisements at every inch. __________________ Steam ID: drunkensavior Windows Live: Jefferson1776 Games I'm hyped for Transistor, DayZ (Standalone), The Last of Us

03-06-2008, 08:06 AM	#4
memory to zack Registered User Join Date: Dec 2006 Location: Violence censoring city of Munich Posts: 1,333	That´s what happens when a dev like Blizzard merges with a publisher like Activision.

03-06-2008, 08:23 AM	#5
Alexander I speak with codes. Join Date: Nov 2004 Posts: 6,239	No, this will likely only be on the battle.net game selection screens. Don't worry, you won't see any Coke ads in-game.

03-07-2008, 02:48 PM	#9
Chronos fuggit Join Date: Aug 2006 Location: The Abyss Posts: 3,165	In Rainbow 6: Vegas there are billboards in game for Axe Body Spray. Definetly not a good thing.

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