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Old 11-29-2007, 10:55 PM   #1
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US attachment rates for consoles.

As some people requested this data when last week's figures were released, I thought I'd post this week's results for those interested. The following are some North American top 10 lists of units sold relative to the install base for the particular console system(s) the titles were released for. In other words, the percentage states the percent of owners of a particular console that bought the game.

Here is the top 10 list for last week's releases:

1. 360 - Mass Effect (2.19%)
2. PS3 - Time Crisis 4 (1.68%)
3. PS3 - Rock Band (1.32%)
4. Wii - Link's Crossbow Training (1.00%)
5. 360 - Rock Band (0.89%)
6. PS3 - Medal of Honor: Airborne (0.78%)
7. PS3 - Timeshift (0.73%)
8. Wii - Soul Caliber Legends (0.73%)
9. Wii - Trauma Center: New Blood (0.44%)
10. 360 - Final Fantasy XI: Wings of the Goddess Expansion (0.41%)

So for its first week of sales, Mass Effect landed in the homes of a little over 2% of all 360 owners. Although Rock Band sold more units on the 360, more copies were picked up on the PS3 relative to the install base. Somewhat surprisingly, Time Crisis 4 sold better than both versions of Rock Band; however, it's likely that Rock Band sales was stunted by retailers making more space for Guitar Hero III than the Rock Band package.

The following depicts the current top 10 selling games relative to console install base since the release of all three consoles:

1. 360 - Halo 3 (47.4%)
2. Wii - Wii Play (45.4%)
3. PS3 - Resistance: Fall of Man (35.5%)
4. 360 - Gears of War (34.4%)
5. Wii - Legend of Zelda: Twilight Princess (31.0%)
6. PS3 - Motorstorm (30.5%)
7. Wii - Mario Party 8 (21.8%)
8. PS3 - Madden NFL 08 (18.4%)
9. Wii - Super Mario Galaxy (16.5%)
10. 360 - Elder Scrolls IV: Oblivion (15.9%)

I don't think anyone will be all that surprised to see Halo 3 at the top of this list showing that almost 50% of all 360 owners have bought this game. Similarly, with a packed in wii remote, a large number of people are still picking up a copy of Wii Play with their Wiis. More impressive is the fact that Super Mario Galaxy has landed on this list after only two weeks since release. Of course, as a pack in, Wii Sports would yield a 100% attach rate for Wii owners but it's listed for completion sake.

Now, for those interested in even more data (and who isn't interested in more?) the following is the top 10 selling games for each console to date and their attachment rate:

Nintendo Wii (6,695,293 systems sold)

1. Wii Play (45.4%)
2. Legend of Zelda: Twilight Princess (31.0%)
3. Mario Party 8 (21.8%)
4. Super Mario Galaxy (16.5%)
5. Super Paper Mario (12.5%)
6. Warioware: Smooth Moves (11.3%)
7. Rayman Raving Rabbids (9.5%)
8. Guitar Hero III: Legends of Rock (8.2%)
9. Metroid Prime 3: Corruption (8.1%)
10. Resident Evil 4: Wii Edition (7.7%)

Again, it's no surprise that Super Mario Galaxy has landed itself in the "must have" category for any Wii owner. It's also nice to see a couple third party titles in the top 10 Wii games.

Xbox 360 (8,805,238 systems sold)

1. Halo 3 (47.4%)
2. Gears of War (34.4%)
3. Elder Scrolls IV: Oblivion (15.9%)
4. Guitar Hero II (15.4%)
5. Forza Motorsport 2 (15.0%)
6. Madden NFL 08 (14.7%)
7. Marvel Ultimate Alliance (13.8%)
8. Rainbow Six: Vegas (13.8%)
9. Call of Duty 3 (13.4%)
10. Fight Night Round 3 (12.7%)

Aside from Halo 3 and Gears of War, although the attachment rate of the other top selling games are only within the 12 - 16 % range, when considering the number of 360 owners, there are quite a few games selling a lot of units. With the way Guitar Hero III, Assassin's Creed, and Call of Duty 4 have been selling, it is likely that they will soon land a spot on this list.

Playstation 3 (2,608,689 systems sold)

1. Resistance: Fall of Man (35.5%)
2. Motorstorm (30.5%)
3. Madden NFL 08 (18.4%)
4. Call of Duty 4 (13.8%)
5. Need for Speed Carbon (13.1%)
6. Fight Night Round 3 (12.8%)
7. Call of Duty 3 (11.9%)
8. Assassin's Creed (11.6%)
9. Elder Scrolls IV: Oblivion (10.9%)
10. NCAA Football 08 (8.1%)

The PS3 has a nice mix of recent releases and older releases in its top selling list. Soon to likely land on the list are Ratchet & Clank Future, Uncharted, and possibly Heavenly Sword.

So these lists paint a pretty clear picture of what games most people are or have played. Considering the quality of the majority of the games landing in these lists also shows the benefits of owning at least one, if not all current console systems, especially during this holiday season.
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Old 11-30-2007, 12:22 AM   #2
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This is good info. Thanks!
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