CESA annual study of Japanese game consumers

[diunx]

http://www.next-gen.biz/index.php?op...=4290&Itemid=2

Japanese game association CESA (Computer Entertainment Software Association) has revealed the results of its annual study of Japanese game consumers.

The main result is a massive increase in interest in Nintendo’s Wii over last year. 48.9% of game consumers say they are interested in acquiring Wii, compared with 20.9% this time last year. Interest in PS3 has dropped 7.4% from 71.8% to 64.4%. In 2005, 23% said they wanted an Xbox 360, but that is down to 13.6%. Doubtless, Microsoft would love a 13.6% share of the Japanese market.

54.3% of respondents own a DS up from 26.8% in 2005. The intention to buy a DS also increased from 13.7% to 19.1%. The CESA also revealed that 48.9% of people attending TGS in 2006 were new to the event.