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Old 12-01-2006, 12:04 AM   #1
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CESA annual study of Japanese game consumers

Japanese game association CESA (Computer Entertainment Software Association) has revealed the results of its annual study of Japanese game consumers.

The main result is a massive increase in interest in Nintendo’s Wii over last year. 48.9% of game consumers say they are interested in acquiring Wii, compared with 20.9% this time last year. Interest in PS3 has dropped 7.4% from 71.8% to 64.4%. In 2005, 23% said they wanted an Xbox 360, but that is down to 13.6%. Doubtless, Microsoft would love a 13.6% share of the Japanese market.

54.3% of respondents own a DS up from 26.8% in 2005. The intention to buy a DS also increased from 13.7% to 19.1%. The CESA also revealed that 48.9% of people attending TGS in 2006 were new to the event.
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