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Dubkiller
04-18-2002, 02:28 PM
Source (http://story.news.yahoo.com/news?tmpl=story&u=/cn/20020418/tc_cn/sega_forms_mobile_games_division)

Sega forms mobile games division
Thu Apr 18, 2:10 PM ET
David Becker CNET News.com

Game publisher Sega will announce on Thursday the formation of a U.S. division that will focus on games for cell phones and other mobile devices.

Sega was one of the game industry's earliest supporters of mobile games, capitalizing on the popularity of characters such as Sonic the Hedgehog to create games for mobile phones and handheld computers.

Cell phone games have become a cultural institution in Japan, Sega's home base, where millions kill time during long train commutes by whacking away at monsters or practicing their martial arts skills in games such as "Street Fighter."

Sega has 2.5 million Japanese subscribers for its mobile game and entertainment services. The company contracts its services out to cell phone carriers, which sell game packages to their customers.

Mobile games have yet to catch on in a big way in the United States, however, due to factors ranging from a comparatively underdeveloped phone system to different commuting habits.

Analysts predict that the concept will catch on around the world, however. British research firm Datamonitor predicts that 200 million U.S. and Western European customers will be playing games on mobile phones by 2005, helping to create a worldwide market with $6 billion in annual revenue.

Initial products from the new Sega division, Sega Mobile, will include a mobile version of "Super Monkey Ball," the company's popular puzzle game for Nintendo (news - web sites)'s GameCube console.

Formation of the mobile division is another step in Sega's transformation to a software-only company since it abandoned its Dreamcast (news - web sites) game console last year.

Iori
04-20-2002, 12:47 PM
Nobody plays mobile phone games in North America! It's just too expensive to play on mobile! Besides, the games look worse than Gameboy Color.