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View Full Version : Taylor Swift Criticizes Apple Music's Free Trial in Open Letter


Rubeus
06-22-2015, 03:57 PM
Apple, it's like making all of them paid for your free trial service, while you get all the new subscriptions and money from whoever opt in to Apple Music, that's greed.

http://cdn.macrumors.com/article-new/2015/06/taylorswift.png

A couple days ago BuzzFeed reported that Taylor Swift's new album, "1989", would not be available to stream on Apple Music, denying the service of one of the best-selling albums of the last two years. Today, Swift penned an open letter to the Cupertino company explaining her decision.

Iím sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. Iím not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.

Swift, who calls Apple one of her best partners in selling her music, says that while she is able to take care of herself and her band, crew and management with money from live shows, indie artists do not have the same luxury. She explains that her sentiments about the three-month free trial are echoed by "every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much."

She goes on to say that she understands Apple is working toward a goal of paid streaming and that Apple Music could be the first streaming service that "gets it right" in her eyes in regards to artist compensation. However, she also points out that Apple is "astronomically successful" and could afford to pay artists, writers and producers during the three-month free trial. She closes the open letter asking Apple to reconsider its policy.

But I say to Apple with all due respect, itís not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We donít ask you for free iPhones. Please donít ask us to provide you with our music for no compensation.

This isn't the first time Apple has received criticism for not paying labels and artists royalties during the 3-month free trial. Last week, indie labels from the United Kingdom who housed artists like Adele argued that the trial period would "put people out of business". Singer-songwriter Anton Newcombe also spoke out about the policy, claiming the Cupertino company threatened to ban his music from iTunes if he did not accept no royalties during the 3-month free trial. Apple denied the claim.

Apple Music will launch in just under 10 days, going live on June 30 as part of an upcoming iOS 8.4 update. After the service's free three-month trial it will cost $9.99 per month for individuals and $14.99 a month for families up to 6.

http://www.macrumors.com/2015/06/21/taylor-swift-apple-music/

Drunken Savior
06-22-2015, 06:55 PM
How dare they anger TSwift!

Rubeus
06-23-2015, 04:10 AM
Swift bents Apple :lol:

https://9to5mac.files.wordpress.com/2015/06/taylor-swift-app-ft.jpg?w=704&h=352


Apple changes tune following Taylor Swift criticism, will now pay artists during free Apple Music trial

Following Taylor Swift’s public criticism of Apple’s decision not to pay artists and labels for plays during Apple Music’s three-month free trial period, Eddy Cue took to Twitter to announce a swift policy change. The executive assured Swift that music producers will now be paid for every play on the Apple Music service, including those that are part of a user’s free trial.


Apple will always make sure that artist are paid #iTunes #AppleMusic

Eddy Cue (@cue) June 22, 2015

#AppleMusic will pay artist for streaming, even during customer’s free trial period

Eddy Cue (@cue) June 22, 2015

We hear you @taylorswift13 and indie artists. Love, Apple

Eddy Cue (@cue) June 22, 2015


Swift had cited the original policy as the reason that her most recent album, 1989, would leave a blank space in her discography on Apple Music. She said that the rule was harmful not just to big-name artists, but especially to indie musicians who can’t rely on income from touring to make a living.

Thankfully it appears the situation didn’t lead to bad blood between Swift and Apple, and instead prompted the company to make a much-needed change to benefit all artists and producers.

Apple Music will launch with iOS 8.4 later this month.

http://9to5mac.com/2015/06/21/apple-will-pay-artists-trial-taylor-swift/